SPECIFY & EARN

Get rewarded by specifying Middleby Residential luxury portfolio products. Upload images of receipts and earn 1 point for every dollar specified.

BECOME A MVIP

MVIP Program is exclusive to eligible designers and specifiers.

EARNING POINTS IS SIMPLE!

ACCOUNT CREATION

Earn for registering with us.

100 POINTS

REFER-A-COLLEAGUE

Refer your colleagues to join the Program.

1,000 POINTS

COMPLETE YOUR PROFILE

Earn for completing your profile.

200 POINTS

UPLOAD A PHOTO

Upload your finished design and earn.

500 POINTS

SHARE ON FACEBOOK

Share our posts or page on Facebook.

200 POINTS

UPLOAD RECEIPT

Submit a Copy of Invoice from the Authorized Retailing Dealer.

1 POINTS PER DOLLAR

EARN REWARDS BY REDEEMING YOUR POINTS

You can now have access to cash gift cards and get awesome experiences just by redeeming your points.

$100 GIFT CARD

Choose from Starbucks, Amazon and various other options available.

3,500 POINTS

$250 GIFT CARD

Choose from Sephora, Target and various other options available.

9,000 POINTS

$150 GIFT CARD

Choose from Crate & Barrel, Morton’s The Steakhouse and various other options available.

5,000 POINTS

$300 GIFT CARD

Choose from West Elm, Williams-Sonoma and various other options available.

10,500 POINTS

$200 GIFT CARD

Choose from Nordstrom, Pottery Barn and various other options available.

7,000 POINTS

35% DISCOUNT

Get a 35% Off UMRP discount on select Middleby Residential products for designers and specifiers

3,500 POINTS

EARN REWARDS BY REDEEMING YOUR POINTS

MVIP PROGRAM FAQ

MVIP PROGRAM FAQ WHO IS ELIGIBLE TO BE A MVIP?

Any independent kitchen designer or architect that specifies but doesn’t sell Middleby Residential products directly to the consumer.

Designers have up to 45 days after installation of Middleby products to upload receipts to earn points.

Gift cards are delivered by email to the email you created a MVIP account with.

It will take 24-48 hours upon signing up to be approved.

Once you refer a friend to sign up for the MVIP program, the referral must be approved, and the friend must complete their MVIP profile.

No, points will never expire.

By signing up for the Middleby VIP Program, at the time of enrollment you will be opted out of any Middleby brand (Viking, Lynx, La Cornue, AGA, Marvel, Evo, U-Line) individual incentive programs and will no longer be able to participate in brand rewards programs past the date of sign up.

QUESTIONS ABOUT THE MVIP PROGRAM?

Please email MVIP@middlebyresidential.com